AIA Group introduced on Nov. 5 that it’ll prolong its profitable affiliation with Tottenham Hotspur Soccer Membership, changing into the membership’s International Coaching Accomplice from July 2027 by means of to June 2032. AIA stays the membership’s International Principal Accomplice and front-of-shirt sponsor till the top of the 2026/2027 season.
From July 2027, AIA will transition to International Coaching Accomplice and its model might be featured on the coaching put on for all Spurs groups and coaches’ attire. AIA’s model can even proceed to look on LED signage on the Tottenham Hotspur Stadium, and its campaigns will embrace each males’s and girls’s Spurs squads. The International Coaching Partnership additional strengthens AIA and the Membership’s shared dedication to selling wholesome dwelling.
For the reason that outset of the partnership in 2013, AIA and the membership have achieved main milestones collectively each on and off the pitch. Throughout this time, the membership has skilled distinctive progress globally, opening its state-of-the-art stadium whereas persevering with to try for sporting success, together with lifting the UEFA Europa League trophy earlier this yr. On this similar interval, by which the AIA model has adorned the entrance of Tottenham Hotspur shirts seen by billions worldwide, AIA has strengthened its place as a number one insurance coverage model throughout its markets.
So far, over 175,000 younger individuals throughout Asia have participated within the extremely widespread AIA soccer clinics run by Spurs coaches. Via this prolonged partnership, AIA and Spurs will proceed their far-reaching public engagement round coaching, well being, and wellbeing in Asia. In 2022, AIA launched its AIA One Billion (AOB) initiative, with the ambition to interact a billion individuals to reside More healthy, Longer, Higher Lives by 2030. So far, the marketing campaign has reached over half a billion individuals, and the continued collaboration with Spurs will play a key position in reaching the AOB ambition.
Stuart A. Spencer, AIA Group chief advertising and marketing officer, mentioned, “AIA is delighted to increase our sturdy partnership with Tottenham Hotspur Soccer Membership by means of to 2032. The evolution of our partnership displays our shared perception within the energy of sport to encourage more healthy dwelling and private growth. Asia is the area with the Premier League’s largest fanbase and as we enter the subsequent chapter of our collaboration, we’re excited to construct on our achievements and introduce new initiatives that empower individuals throughout Asia to reside More healthy, Longer, Higher Lives.”
“AIA’s personal dedication to best-in-class coaching initiatives displays the identical ideas championed by the Membership – teamwork, private progress, and excellence. AIA has continued to set new information with 11 consecutive international Million Greenback Spherical Desk primary rankings, demonstrating how coaching underpins the success of our skilled company and helps to domesticate the business’s greatest expertise.”
Ryan Norys, chief income officer, Tottenham Hotspur, mentioned: “Throughout our long-term partnership thus far, Tottenham Hotspur and AIA have made historical past collectively. Each manufacturers have skilled vital progress as now we have shared unforgettable moments on and off the pitch, together with among the most essential occasions in our Membership’s historical past.
“Importantly, the partnership has been capable of make a tangible, constructive distinction within the lives of hundreds of younger individuals throughout Asia– bringing our distinctive model of soccer teaching to a area that has such an enormous ardour for the sport – with the clear message of empowering individuals to reside More healthy, Longer, Higher Lives.
“We’re extremely excited for the subsequent chapter of a particular partnership that can see our two globally acknowledged manufacturers stay synonymous with one another for a few years to come back.”
