Naver has unveiled its blueprint to evolve into an AI agent that integrates and operates all providers together with search, procuring, maps, finance, and content material. That is interpreted as a preemptive transfer concentrating on the AI agent period, much like how Naver launched forward of others through the web period. Moreover, the corporate will develop industry-specific bodily AI to reinforce the competitiveness of core manufacturing industries resembling semiconductors, cars, and batteries.
Naver CEO Choi Soo-yeon introduced at a know-how and technique convention held at COEX in Gangnam-gu, Seoul on Nov. 6, “Primarily based on our gathered expertise and technological capabilities, we’ll start full-scale introduction of superior brokers sequentially to main providers together with procuring first, adopted by search and promoting.”
Naver has developed a hyper-personalized AI agent “Agent N” that integrates the corporate’s providers, content material, and information. Agent N understands consumer context and predicts conduct to suggest and execute applicable decision-making. Naver providers together with maps, calendar, reservations, and content material are interconnected.
Naver will deploy a procuring agent to Naver Plus Retailer within the first quarter of subsequent yr. The corporate plans to introduce AI Tab within the second quarter, the place built-in search evolves primarily based on AI brokers. A complete AI agent that connects not solely all the firm’s providers together with search, procuring, finance, and content material, but additionally exterior providers, can be launched inside subsequent yr. Choi acknowledged, “Customers is not going to want to fret about what search phrases to enter, and thru dialog with ‘Agent N’ alone, the AI agent will perceive consumer intentions and join them to desired content material, merchandise, and providers, even performing precise actions.”
Naver emphasised that it could actually improve AI agent efficiency by securing differentiated information. Naver can analyze numerous service logs together with the Naver app with over 45 million month-to-month lively customers and Naver Map with over 28.5 million customers. Moreover, the corporate has secured extremely dependable information together with evaluations that may solely be written by precise purchasers and reservation holders, real-time reservation standing linked with POS techniques, and stock info instantly linked with sellers. Primarily based on this, the corporate can comprehensively perceive every consumer’s pursuits and patterns to develop hyper-personalized AI brokers. Kim Beom-jun, Naver’s chief working officer (COO), acknowledged, “Leveraging Naver’s distinctive benefit of securing numerous varieties of metadata, we’ve constructed a extremely dependable information infrastructure for procuring brokers, together with evaluations that may solely be left by precise purchasers and reservation holders, and stock information instantly linked with sellers, and we’ve additionally established a technical verification system to investigate this information.”
Naver will even introduce AI brokers for enterprise operators resembling advertisers and creators. Beginning subsequent yr, the corporate will sequentially unveil the enterprise built-in agent “Agent N for Enterprise.” Lee Jong-min, head of the Promoting Enterprise Division, stated, “We now have built-in beforehand scattered enterprise options and information right into a single enterprise hub,” including, “We count on this to assist enterprise operators analyze enterprise environments primarily based on AI and simply diagnose and enhance present conditions.”
Naver helps creators to proceed new inventive experiments using cutting-edge applied sciences resembling AI and XR. Lee Jae-hu, head of the Naver App Service Division, acknowledged, “By way of AI and XR applied sciences, creators will have the ability to broaden the realm of creation, and customers will have the ability to expertise hyper-immersive and ultra-realistic content material.” To this finish, Naver plans to repeatedly broaden cooperation with corporations in numerous fields together with video games, music, and over-the-top (OTT) providers.
Naver goals to guide the AI transformation of home manufacturing industries. The corporate is anticipated to prioritize creating bodily AI specialised for key nationwide industries resembling semiconductors, shipbuilding, and protection. The corporate will aggressively broaden information heart and computing investments for AI ecosystem competitiveness. It’s going to execute graphics processing unit (GPU) investments of over 1 trillion received by subsequent yr. Quickly, the corporate will function a testbed for bodily AI connecting Naver’s second headquarters 1784 and every Sejong information heart. Choi conveyed, “We’ll speed up AI transformation and innovation throughout Korean industries by including Naver’s unparalleled AI software program capabilities to the stable competitiveness of Korea’s core manufacturing industries resembling semiconductors, cars, and shipbuilding,” including, “Primarily based on full-stack AI know-how capabilities, we’ll contribute to Korea’s leap ahead as one of many high three AI powerhouses.”
