Buyers are singing together with pleasure. HYBE Corp., the powerhouse behind BTS, has seen its shares soar almost 24% in only a month, pushed by rising optimism over the group’s long-awaited return subsequent 12 months.
In line with the Korea Trade on Wednesday, HYBE closed at 332,000 received (about $240), down 2.64% from the earlier session however nonetheless up 23.9% from early October when it traded at 268,000 received. The surge stands in sharp distinction to declines of greater than 10% every at rivals YG Leisure and SM Leisure over the identical interval.
Analysts say the rally displays expectations for a powerful rebound in earnings as soon as BTS reunites as a full group within the first quarter of 2026. “The BTS comeback impact will likely be clearly mirrored in HYBE’s efficiency,” mentioned Lee Hwan-wook, an analyst at Yuanta Securities. “Extra income from BTS-related mental property alone may exceed 1 trillion received (about $725 million).”
The latest court docket ruling towards woman group NewJeans in its authorized dispute with its company ADOR—which successfully prevents the group from pursuing unbiased actions—additionally contributed to HYBE’s inventory features.
Optimism over easing China restrictions on Korean popular culture following a latest Seoul-Beijing summit additionally bolstered sentiment. “With bettering Korea-China relations, HYBE is more likely to outperform the Kospi subsequent 12 months because the chief of the leisure sector,” Lee added.
