Dongwon F&B is ramping up efforts for international enlargement with the launch of Boseong Hongcha hallabong iced tea — the agency’s new strategic mannequin impressed by Korean conventional tradition, the corporate mentioned Monday.
The product is the primary new iced tea launched by Dongwon in practically two years. The Boseong Hongcha iced tea lineups reinterpret tea leaves from Boseong — as soon as introduced as royal tribute throughout the Joseon Dynasty — by mixing conventional tea flavors with the trendy zero-calorie development.
In line with knowledge from NielsenIQ, a shopper market analysis agency, the lineup maintained its prime spot within the native ready-to-drink black tea market in 2024.
In September, Dongwon F&B signed a partnership with the Korea Heritage Company to collaborate on selling the nation’s cultural heritage in areas similar to product packaging and items improvement.
“We are going to strengthen our international presence with the flagship iced tea model and its new product,” an official from the corporate mentioned. Hallabong is a novel citrus fruit famously related to the nation’s southern island of Jeju.
Dongwon F&B’s Boseong Hongcha hallabong iced tea merchandise / Courtesy of Dongwon F&B
As Korean prospects from all age teams have change into more and more calorie-conscious, Dongwon F&B launched the zero-calorie iced tea product to interrupt the notion that bottled gentle drinks have to be sugary with excessive energy.
The corporate studied various tea drinks provided by international cafe franchises and markets throughout Japan and Europe. The corporate then crafted a components that balances wealthy taste and shopper wishes for wellness. Using the zero-calorie wave, Boseong Hongcha iced tea merchandise have bought greater than 150 million bottles since their debut in 2021.
The zero-calorie iced tea product was produced with the agency’s state-of-the-art aseptic filling system, launched by its funding price 140 billion gained ($100 million) in 2018.
The system allows the drink to take care of a clear and contemporary taste with none warmth harm. The manufacturing course of sterilizes the beverage at ultra-high temperatures and bottles it in a very germ-free atmosphere — a key to preserving the tea’s unique style and vitamins.
