Levi’s has appointed BLACKPINK member Rosé as its global ambassador. The iconic 150-year-old denim brand, known for upholding its rich heritage, connects with Rosé’s influence across fashion, music, and culture to captivate audiences worldwide.
Emphasis on Originality
This partnership highlights a shared theme of originality, positioning it as the moment two distinctive forces collide to spark innovation. Levi’s has long earned acclaim from trendsetting designers, while Rosé commands global attention through her striking visuals and authentic performances.
Early Collaborations
The alliance traces back months. In January, during BLACKPINK’s world tour “DEADLINE” encore concert, Rosé donned a custom Levi’s stage outfit. The bespoke design revived the brand’s classic essence via tailored craftsmanship.
February saw the launch of the global campaign “Behind Every Original,” showcasing the dynamic synergy between Levi’s and Rosé. The initiative unveils fresh models born from their creative fusion.
Future Collection
Plans include a special half-half collaboration collection releasing in the second half of the year. It will reflect Rosé’s unique creative vision, enabling fans of all sizes to express their individuality through standout designs.
