Ondawerks CEO Im Eun-jung, 40, criticizes those labeling the documentary series Wanggwa Sanun Namja as “body horror,” stating, “What kind of fun is that?”
Im featured in an episode of the long-form documentary, produced by Ondawerks and B-Entertainment with a Jeju resident director. The series explores poignant tales, such as the 1457 Cheongryeongpo story of a village chief who volunteered for exile to revive his community and a young exiled king.
Record-Breaking Viewership
The Jinan premiere on February 4 drew 10 million viewers within 31 days, marking the highest achievement in its category.
Regret Over Recommendation
Im Eun-jung now regrets promoting the series internally. During the September 9 preview controversy, she noted, “Even the preview flagged it for discussion, but automated systems lack proper content ratings, leading to no changes. Public sentiment remained unchanged afterward. On the 10th, after gauging reactions, I visited the police and prosecution to push for stronger measures.”
She explains that complaints arise naturally. “Even water-related firms conduct Wanggwa Sanun Namja sensitivity training and track preview-related issues. To me, it’s no special alert—it’s a standard response to the logo-like horror CG, not targeted scrutiny. High-caliber works captivate audiences through substance, enduring challenges like training and meetings.”
Other Jeju locals echo this sentiment, sparking interest post-release.
Addressing Horror CG Concerns
Im shared her dismay over the in-show horror CG with the team: “This touches Jeju residents deeply. Long-form docs often use horror CG, but this one’s broader reach amplifies impact, enhancing completeness. The two-week pre-release built hype and need for safeguards. Without buildup, rushed posts attract odd reactions. Jeju folks posting created positive buzz—ideal for reaching viewers at peak season. Timely intervention felt right.”
“Staff see quirky elements too, yet they watch the horror CG. Viewers love it deeply, which is heartwarming. Renewed horror talk stirred unease, but as a local, I voiced frustration. The prior episode’s horror CG drew no such volume. With staff revisiting talks this week, rival OTT platforms likely avoid similar CG pitfalls.”
Despite the “body horror” tag, Im asserts it aligns with the content’s engaging nature.
Industry Context
The series also screens on Endingcredit, featuring the late Lee Seon-gyun. Im adds, “Few critique such films there. Jeju locals had personal stakes, but I saw little backlash.”
Starring Yoo Hae-jin, Park Ji-hun, Yoo Ji-tae, Jeon Mi-do, Lee Joon-hyuk, and An Jae-hong, it captures emotional depth in long-form narratives like Later Curl, Memory’s Bang, and Libounds.
