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Karina poses with a dessert wrapped in packaging stamped with the emblem of luxurious trend home Chanel. Captured from Karina’s social media
On Wednesday, Karina of aespa shared a photograph on social media exhibiting stacks of “dujjonku” — brief for Dubai chewy cookie — a dessert development that has swept Korea.
What caught followers’ consideration was the emblem of a European high-end trend home stamped on the wrapper. Whereas Karina supplied no clarification in her publish, she was appointed the face of the model’s magnificence line in October final 12 months and has since appeared in a number of world campaigns.
It’s broadly assumed the cookies had been supplied as a promotional present, however the publish nonetheless underscores how far the dessert’s reputation has risen.
Dujjonku on show / Yonhap
Dujjonku is characterised by a crunchy texture, that includes a pistachio unfold and kataifi pastry inside, with the outside coated in marshmallow and dusted with cocoa powder.
Costs vary from roughly 6,000 received ($4.50) to 10,000 received per piece, and in some neighborhoods the cookies have change into what customers describe as “ready desserts,” requiring ready in lengthy traces earlier than buy.
The recognition of the deal with is now rippling past cafés and bakeries, reaching upstream into ingredient markets. Pistachios — its defining part — have seen sharp worth will increase, including stress on confectionery and café operators.
In response to business sources, one main grocery store chain raised pistachio costs by round 20 p.c earlier this 12 months, citing larger uncooked materials prices alongside a stronger won-dollar trade charge.
Worldwide costs inform an identical story: U.S.-produced pistachio kernels are presently buying and selling at about $12 per pound, up from roughly $8 a 12 months in the past.
This text from the Hankook Ilbo, the sister publication of The Korea Occasions, is translated by a generative AI system and edited by The Korea Occasions.
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