Genesis unveiled its first high-performance manufacturing car mannequin, the GV60 Magma, on Nov. 20. Genesis, which marks the tenth anniversary of its impartial model launch this yr, plans to develop its territory past the present orientation of “World Luxurious” to “Luxurious Excessive Efficiency” via the Magma collection.
Genesis held the Magma World Premiere occasion on the Paul Ricard Circuit in Le Castellet, southern France, on Nov. 20 (native time). In Korea, media preview occasions have been held on Nov. 12 and 13.
Magma is the model that Genesis has put ahead whereas formally asserting its entry into the high-performance sector. Genesis first unveiled the GV60 Magma idea in New York, United States, in March 2024 and introduced the Genesis Magma Program. It contained the desire to develop into the high-performance sector based mostly on technical capabilities and aesthetic id. Like Hyundai Motor Firm’s (005380) N, Genesis high-performance fashions might be given the identify Magma.
The GV60 Magma, the primary manufacturing mannequin, reveals Magma’s id the place luxurious and efficiency are harmonized. Luc Donckerwolke, Genesis chief inventive officer (president), said, “Magma, which comprises the best essence amongst Genesis fashions, is like Genesis’ superhero and is sort of a fusion that mixes the values and traits of current fashions with Magma’s distinctive individuality.” The unique orange shade Magma Orange is each good and intense. Until Wartenberg, government director of Genesis communication & PR, defined, “Magma resembles the sentiment of Koreans who seem calm and humble however harbor sizzling and intense ardour inside,” including, “The essence of Magma is to indicate the facility to vary the world at decisive moments after increase condensed vitality in invisible locations.”
The GV60 Magma has the very best dynamic efficiency amongst Genesis manufacturing electrified fashions with most output of 650 horsepower and most torque of 790Nm. It has a prime pace of 264km and takes 3.4 seconds from standstill to 100km/h, and 10.9 seconds to 200km/h. It adopts AWD drive system and comprises an 84kWh capability battery made by SK On. The driving vary per cost is 351km.
What stands out within the exterior design is the entrance bumper and rear spoiler. The bumper newly designed within the Three-Gap kind, which is Magma’s unique design, assists airflow and cooling efficiency. The wing-type rear spoiler related to the rear roofline disrupts airflow to cut back vortex and car elevate and improve driving security.
The inside has main components together with seats, door trim, and heart console completed with Chamude materials, which is synthetic leather-based created from ultra-microfiber. The Magma-exclusive Energy 10-Manner Bucket Seat geared up with electrical capabilities, a primary for Hyundai Motor Group, was additionally utilized.
The GV60 Magma might be launched sequentially beginning with Korea in January subsequent yr, adopted by Europe and North America. Genesis additionally unveiled the Magma GT Idea together with this GV60 Magma. The Magma GT Idea is a sports activities automotive kind that reveals the efficiency heritage Genesis will construct over the following 10 years and was developed with the purpose of coming into GT racing class. Magma is scheduled to be steadily launched to numerous fashions reflecting buyer demand and preferences for luxurious excessive efficiency. Jose Munoz, president of Hyundai Motor Firm, said, “Genesis achieved 1 million international gross sales on the quickest pace in luxurious model historical past,” including, “Magma reveals Genesis’ future will and path.”
