LG Electronics is in search of to develop the presence of its ultra-premium built-in model “Signature Kitchen Suite (SKS)” in the US, the world’s largest residence equipment battleground. The corporate plans to determine a brand new base in Chicago, referred to as the mecca of inside and design industries, to additional strengthen its dominance within the native market.
LG Electronics introduced on Nov. 19 that it lately opened an SKS showroom at The Mart, a business house specializing in design and structure situated in Chicago. This marks the third experiential house in the US, following California’s Napa Valley and New Jersey. The technique underlying this transfer is to concurrently improve touchpoints with enterprise clients (B2B) and basic shoppers (B2C) by leveraging the symbolic significance of The Mart, which is visited by a whole lot of hundreds of structure and design business professionals and basic shoppers yearly.
The showroom spans 806 sqaure meters. World-renowned architect Piero Lissoni led the house design. The design implements a seamless circulate from the lounge that includes giant chandeliers to the product exhibition zones. Collaboration with Italian luxurious furnishings manufacturers maximized SKS’s distinctive, refined magnificence.
The exhibition house consists of 5 themed kitchens. Key merchandise are positioned all through, together with professional ranges that mix fuel ranges, induction, and sous vide capabilities into one unit, and drawer-type fridges with five-level temperature management. AI technology-integrated home equipment, resembling wall ovens with inside cameras that determine components and recommend recipes, additionally draw consideration.
The house goals to be a high-end advanced cultural house past a easy exhibition corridor. Media artwork exhibitions using the ultra-large micro LED show LG MAGNIT visually convey the model philosophy. The corporate plans to function varied experiential packages, together with skilled chef cooking courses and wine pairings, permitting guests to expertise SKS’s worth by way of all 5 senses.
LG Electronics plans to make use of this showroom as a stepping stone to speed up its assault on the worldwide built-in market value 93 trillion received. Market analysis agency Euromonitor projected that this 12 months’s international built-in equipment market will attain $64.5 billion (roughly 93.35 trillion received). SKS plans to develop its international affect by way of everlasting exhibition corridor operations at main bases together with Korea and Italy, in addition to participation in main occasions resembling Mexico Design Week and the Charleston Meals & Wine Traditional in the US in 2025.
Jung Kyu-hwang, vp and North America regional head of LG Electronics, stated, “By the Chicago showroom, we’ll proceed to create alternatives for international clients to expertise SKS’s differentiated design and technological capabilities.”
