MrBeast / Captured from his social media
U.S. YouTuber MrBeast, the world’s most-subscribed-to creator, has unexpectedly discovered himself drawn right into a Ok-pop fan marketing campaign after followers of NewJeans started flooding his social media posts with pleas to “save” member Danielle — even urging him to purchase Ok-pop large HYBE.
The marketing campaign comes from NewJeans’ followers, referred to as Bunnies, who declare that Danielle is being “attacked” by the group’s label, Ador. In current days, followers have mass-posted hashtags and messages throughout MrBeast’s TikTok and Instagram accounts, asking him to intervene or draw consideration to the dispute.
The rationale his account grew to become the goal, followers say, just isn’t as a result of he has any direct hyperlink to the scenario — however as a result of he’s rich, globally seen and inconceivable to disregard on-line. Some feedback went so far as asking him to accumulate HYBE, NewJeans’ father or mother firm, regardless of the apparent impossibility of such a transfer.
One fan stated the purpose was publicity fairly than feasibility. “We all know MrBeast can’t purchase HYBE, however that isn’t the core concept,” the fan stated. “What Bunnies need is consideration and visibility. Even when he solely seems to be into the scenario or mentions what is occurring to NewJeans, that alone would really feel like a major final result.”
Because the story unfold to X (previously Twitter), MrBeast briefly responded within the feedback with a tongue-in-cheek response, writing, “What do I have to do?”
Many Korean on-line customers reacted with embarrassment over the scenario, with some saying they felt secondhand disgrace and joking that followers would possibly subsequent attraction to “Elon Musk for assist.”
The dispute round Danielle escalated after Ador notified her of contract termination and eliminated her from NewJeans. On Dec. 31, 2025, the label additionally filed a damages lawsuit reportedly price about 43.1 billion gained ($32 million), prompting Danielle to nominate authorized illustration.
The case has added one other dramatic twist to the continuing company and authorized battles surrounding NewJeans — and highlighted how far fashionable fan activism can actually go, even reaching one of many web’s most influential creators who has no connection to Ok-pop in any respect.
This text from Xportsnews is tailored by a generative AI system and edited by The Korea Occasions.
