Shrimp chips are displayed on the cabinets of a big grocery store in Seoul. Yonhap
Nongshim’s iconic shrimp-flavored snack “Saeukkang” has emerged as South Korea’s top-selling snack product within the first half of the yr, outperforming long-running favorites akin to potato chips and choco pie.
In response to Meals Trade Statistics Info on Wednesday, Saeukkang recorded 57.8 billion received ($44 million) in retail gross sales in the course of the first half of the yr, sustaining its place because the nation’s No. 1 snack product for the second consecutive yr. Though gross sales dipped 1 % from the identical interval final yr, it nonetheless ranked first throughout all snack classes.
Trade officers say the product’s endurance is intently tied to Nongshim’s current collaborations concentrating on youthful customers. The corporate’s limited-edition Saeukkang packaging that includes characters from the Netflix sequence “KPop Demon Hunters” gained vital consideration on social media and on-line communities, serving to strengthen the model’s attraction to millennials and Gen Z.
Poka Chips, a number one potato chip from Orion, ranked second with 54.4 billion received in gross sales. The model posted an 8.1 % year-on-year enhance for the best development charge among the many prime 10 merchandise. It was adopted by Orion’s Choco Pie (47.8 billion received), Lotte Wellfood’s Pepero (42.6 billion received), Nongshim Kellogg’s Pringles (41.8 billion received) and Lotte Wellfood’s Kkokkalcorn (41.2 billion received). Haitai’s Homerun Ball was the one biscuit product to enter the highest 10, recording gross sales of 39.6 billion received.
In total market share amongst snack producers, Orion led with 23.8 %, adopted by Nongshim at 23.6 %, Crown Confectionery at 9.5 %, Lotte Wellfood at 8.7 % and Haitai Confectionery at 7.8 %.
This text from the Hankook Ilbo, the sister publication of The Korea Occasions, is translated by a generative AI system and edited by The Korea Occasions.
