TikTok Korea International Enterprise Options Common Supervisor Matty Lin speaks through the firm’s media occasion in Gangnam District, Seoul, Thursday. Courtesy of TikTok
With Korean manufacturers seeing unprecedented gross sales momentum on TikTok as Ok-content continues to gasoline world demand, the platform is doubling down on Korea as a precedence market, pledging heavier funding in new merchandise and enterprise options to assist native sellers attain world shoppers.
“The exponential progress we now have seen from key (Korean) manufacturers who arrange retailers, particularly within the U.S. and Southeast Asia, the extent of its progress, has by no means been seen earlier than in any respect within the business,” Matty Lin, TikTok Korea’s world enterprise options common supervisor, stated throughout a media occasion in Gangnam District, Seoul, on Thursday.
“Korea is a precedence marketplace for us as an organization and we’re extremely dedicated to proceed investing closely on this market domestically but additionally globally, supporting all the important thing sellers.”
The corporate shared its achievements for the yr through the occasion, underscoring that the platform’s distinctive mix of content material, commerce and creators is driving unprecedented world demand for Korean manufacturers amid the growth in Ok-content.
TikTok Korea Head of Operations Jung Jae-hoon speaks through the firm’s media occasion in Gangnam District, Seoul, Thursday. Courtesy of TikTok
TikTok Korea Head of Operations Jung Jae-hoon shared that greater than half of the primary Korea-related hashtag posts created over the previous three years had been generated throughout the final 12 months, highlighting the accelerating rise of Ok-content consumption worldwide.
“Ok-pop associated posts reached 14 million up to now 12 months. There may be an overwhelmingly robust variety of Ok-pop hashtag posts on TikTok, demonstrating that curiosity in Ok-pop continues to unfold,” Jung stated.
“The worldwide progress of Ok-culture on TikTok could be very a lot an ongoing story. In keeping with our analysis, shoppers in Southeast Asia responded that Ok-dramas and Ok-pop have made them extra considering Korean merchandise and types, particularly Korean skincare merchandise.”
The corporate famous its “infinite loop” of content material discovery, creator affect and buying affords a differentiated purchasing expertise, from making a seamless path from viewing trending content material to purchasing.
TikTok has launched a spread of enterprise options designed to assist corporations develop extra successfully on the platform, equivalent to TikTok One, which helps creator collaborations, and TikTok Symphony, a generative AI inventive instrument.
To help that enlargement, the platform can be introducing new options specializing in product development and automation for sellers to run campaigns, adverts and retailers extra effectively. Because of this, Korean sellers can count on a better and extra aggressive fee of return.
“On the finish of the day, our purpose is to help many manufacturers to decrease the market entry to arrange retailers very seamlessly,” Lin stated.
“In 2026, you are going to see extra shoppers establishing retailers within the European markets, within the Latin market, within the Japan market.”
