ENHYPEN / Courtesy of Belift Lab
Recent off their first main award, ENHYPEN, Ok-pop’s most prolific vampire-slash-idols, are set to drag us in to their legendary world as soon as once more.
The boy group, who just lately received Visa Fan’s Selection of the 12 months on this 12 months’s MAMA Awards in Hong Kong, is about to drop their seventh mini-album, “The Sin: Vanish” on Jan. 16.
“The Sin: Vanish” will kick off a brand new chapter in ENHYPEN’s darkish fantasy arc, drawing from the idea of sin, set in a world filled with vampires.
Since debuting in 2020, ENHYPEN has cultivated a definite id as Ok-pop’s folkloric storytellers, constructing a wealthy universe centered on the undead.
In keeping with a press launch from ENHYPEN’s company Belift Lab, “The Sin: Vanish” will discover “an absolute taboo condemned by the vampire society.”
Vampire Now web site / Captured from Vampire Now web site
Forward of the discharge, the boy group opened a fictional digital information website named “Vampire Now” to tease the upcoming album, publishing totally different articles in regards to the vampire life-style to completely immerse followers and listeners on the earth of night time walkers. The fictional information website additionally launched an Instagram account, which attracted greater than 47,000 followers inside a day.
The album’s bodily version may even embrace flyers, stickers and advert playing cards that draw from the identical universe and idea.
Digital album cowl of ENHYPEN’s “The Sin: Vanish” / Courtesy of Belift Lab
Interactive and immersive world constructing has helped ENHYPEN set up an expansive and cohesive lore, formed by the members’ personal coming-of-age journey and drawing on the superhuman tales of a vampire’s destiny, want and temptation.
The band members’ inventive dedication to their musical id as vampires has gained them a worldwide following, with their attain changing into plain this 12 months.
In April, ENHYPEN marked a profession milestone with a Coachella efficiency. The group’s “WALK THE LINE” world tour additionally ranked No. 4 on Billboard’s top-grossing Ok-pop excursions checklist, incomes a complete of $76 million with 32 reveals throughout 19 cities.
“The Sin: Vanish” is about to sign the band’s “darker, extra immersive chapter,” fueling pleasure for followers worldwide, in line with their label.
