Nongshim’s Shin Ramyun commercial that includes world ambassador aespa has exceeded 130 million cumulative views on YouTube. This achievement, completed roughly one month after the commercial’s launch (Nov. 19), is a results of the mix of Shin Ramyun’s model energy and lady group aespa’s world affect. Nongshim evaluated this because the highest-viewed commercial amongst all Shin Ramyun ads in historical past.
This commercial garnered consideration instantly upon airing, because it was produced within the type of a music video that maximized the allure of Ok-pop icon aespa, departing from the present standardized framework of ramen ads. The commercial’s background music is a remake of the British pop group Spice Women’ “Boost your life,” which, mixed with aespa’s distinctive subtle vocal skills, sensually expressed Shin Ramyun’s world slogan “Spicy Happiness In Noodles.”
Specifically, the “Shin Ramyun Dance,” which cleverly expressed the motions of opening ramen packaging and pouring water as choreography throughout the commercial, additionally garnered vital consideration. Over 1,000 feedback are pouring in on YouTube, together with “The addictive melody and choreography are spectacular,” “The music video format of the commercial composition is new and contemporary,” and “With completion high quality similar to common music releases, that is an modern case of ramen promoting.”
Together with the commercial, Nongshim is sequentially introducing the Shin Ramyun aespa Particular Package deal that includes aespa members’ pictures to numerous international locations together with Korea and Australia, beginning with China in November. The multipack options aespa group pictures, whereas particular person packages show particular person member pictures, and picture playing cards containing members’ images and handwriting are included throughout the packages.
A Nongshim consultant said, “This breakthrough of 100 million views is a case that demonstrates Shin Ramyun has established itself as a cultural icon past a easy meals merchandise within the world market,” including, “We are going to proceed to work with aespa to additional solidify Shin Ramyun’s picture because the consultant Ok-food model for followers worldwide.”
In the meantime, Nongshim plans to additional strengthen “glocal” advertising that breaks down the boundaries between world and native as Shin Ramyun approaches its fortieth anniversary in 2026. Shin Ramyun, which has been beloved as Korea’s consultant ramen for 40 years since its launch in 1986, is increasing its taste territory by varied variations resembling “Shin Ramyun Tomba” and “Shin Ramyun Gold,” and plans to supply differentiated model experiences to shoppers in over 100 international locations worldwide going ahead.
