Samsung Electronics Co. has changed the chief of its inner management tower for the primary time in eight years, upgrading its Enterprise Assist Job Pressure into a proper division — the Enterprise Assist Workplace — in a transfer anticipated to speed up Chairman Jay Y. Lee’s “New Samsung” initiative.
On Friday, the South Korean chipmaker appointed Park Hak Kyu, government of the duty pressure workforce and head of the Units Resolution’s company administration workplace at Samsung Electronics, to guide the revamped management tower.
The previous chief monetary offiecer on the chipmaker succeeded Vice Chairman Jeong Hyeon-ho. Jeong had headed the duty pressure workforce since November 2017, the identical yr when Chairman Lee was sentenced to 5 years in jail for alleged company wrongdoing, earlier than being paroled the next yr.
Jeong, a longtime aide to Lee, will step again to an advisory position.
STEP INTO SPOTLIGHT
The reshuffle marked a major management shake-up at Samsung following Lee’s acquittal of all expenses of accounting fraud and inventory manipulation, a authorized battle he had fought for nearly a decade.
He has now stepped into the highlight to bolster his management. He’s actively exploring strategic partnerships with automakers comparable to Telsla Inc. and Nvidia Corp., its key buyer and the world’s largest graphics processing unit maker, in its push into new progress pillars, together with robotics, biotechnology and mobility.
The brand new Enterprise Assist Workplace contains three groups — technique, human sources and administration diagnostics — consolidating capabilities as soon as dealt with by the duty pressure.
The technique workforce will probably be led by Choi Yoon-ho, president and former CEO of Samsung SDI Co., who beforehand headed Samsung World Analysis.
Government Vice Presidents Joo Chang-hoon and Moon Hee-dong, each HR specialists, have been appointed as heads of the administration diagnostics workforce and the human sources workforce throughout the Enterprise Assist Workplace, respectively.
By formalizing the group’s management tower and increasing its scope to incorporate audit and consulting capabilities alongside technique and human sources, Chairman Lee is seen as strengthening his grip over Samsung’s administration construction.

The management change come as Samsung made a robust comeback within the third quarter with better-than-expected outcomes. Bit it nonetheless lags behind native rival SK Hynix Inc. available in the market of high-performing AI chips, or high-bandwidth reminiscence (HBM).
One other key problem forward for Lee is to slim the hole with foundry chief TSMC within the contract chipmaking market.
YEAR-END RESHUFFLES IN PIPELINE
The overhaul might sign a broader wave of year-end management shifts and organizational adjustments later this month.
In November final yr, the corporate changed the three key posts of its semiconductor enterprise — reminiscence, foundry and system LSI.
Portray an upbeat outlook, Samsung has already offered out subsequent yr’s manufacturing of its next-generation HBM4 chips after starting long-awaited HBM3E shipments to Nvidia Corp. within the third quarter, fueled by surging demand for chips for AI purposes and knowledge facilities.
