The Pinkfong Firm (CEO Kim Min-seok), a worldwide household leisure firm, introduced on January 15 that it’ll broaden its world IP (Mental Property) enterprise by combining content material and commerce, with Dubai, the financial and tourism hub of the United Arab Emirates (UAE), as its stage.
The Pinkfong Firm will stage large-scale performances at ‘International Village,’ a significant Dubai vacationer vacation spot visited by over 10 million folks yearly. Concurrently, it’s going to launch its offline retail enterprise by formally opening a retailer in ‘KOREA 360 UAE,’ a Korean tradition promotional corridor operated by the Korea Inventive Content material Company (KOCCA). The corporate plans to totally goal the Center East market by means of an ‘IP Full-Funnel’ technique that organically hyperlinks performances, experiences, and purchases.
The core of this undertaking is to create a multi-dimensional IP expertise designed as a single move of ▲reside performances, ▲content material showcases, and ▲product purchases centered round Dubai’s key landmarks. Past a one-off occasion, this can be a strategic try and confirm the IP’s content material competitiveness and industrial enlargement potential within the Center East market. Based mostly on this, The Pinkfong Firm plans to solidify its mid-to-long-term roadmap for getting into the Center East, encompassing performances, retail, and licensing.
First, The Pinkfong Firm was formally invited to the eleventh ‘Children’ Fest,’ Dubai’s premier children’ competition, held from January 9 to February 15. It’s going to current the ‘Pinkfong Child Shark Present’ a complete of 96 instances, with three reveals day by day, together with on the primary stage inside International Village. Notably, on the opening day of the competition, which marks its eleventh anniversary this yr, a large-scale 3D drone present that includes roughly 3,000 drones was held, with Pinkfong and Child Shark showing as opening friends to adorn the Dubai evening sky.
Along with this, The Pinkfong Firm will start its full-scale offline retail enterprise by opening a retailer in KOREA 360 UAE, the everlasting Okay-culture promotional corridor in Dubai. Within the 1,606㎡ (roughly 486 pyeong) area, the corporate will show and promote a curated collection of over 200 merchandise throughout 9 classes that includes key IPs comparable to Pinkfong, Child Shark, and Bebefinn dolls, in addition to a coding pc, card bus, and doodle guide, with plans to broaden its level of contact with Center Jap household shoppers.
To have fun the opening in KOREA 360 UAE, cultural occasions for visiting households have additionally been organized. The ‘Pinkfong Movie Competition: Okay-Animation Screening Competition’ will likely be held at KOREA 360 UAE over two durations: from January 23 to 25 and from January 30 to February 1. A complete of 4 movies will likely be screened, together with ‘Pinkfong Cinema Live performance: Area Journey,’ which ranked within the Netflix Prime 10 in 18 nations. This expands the buying area right into a content material expertise space, enhancing the model expertise.
An official from The Pinkfong Firm acknowledged, “Dubai is the biggest content material and commerce testbed within the Center East, the place vacationers and native household shoppers converge.” He added, “By this undertaking, which expands into a non-public theme park and everlasting retail, we’ll construct a sustainable IP enterprise mannequin within the Center East market.”
In the meantime, The Pinkfong Firm has been steadily increasing its native presence by presenting musicals and experiential content material in main Center Jap nations such because the United Arab Emirates, Saudi Arabia, and Qatar. Within the Center East and North Africa (MENA) area, its cumulative YouTube views have reached 13 billion, and cumulative watch time quantities to 490 million hours, quickly increasing its native affect.
