CJ Olive Younger introduced on Dec. 10 that it’ll introduce a brand new wellness curation platform referred to as “Olive Higher” in response to the increasing wellness development that pursues harmonious steadiness between physique and thoughts.
Olive Higher is Korea’s first omnichannel wellness curation platform that breaks down online-offline boundaries, scheduled to launch within the first quarter of subsequent 12 months. To allow complete administration of habits, train, internal magnificence, sleep, and psychological well being, merchandise are organized into six classes: consuming effectively (internal magnificence meals, wholesome snacks), supplementing effectively (dietary dietary supplements), shifting effectively (dietary supplements, train gear), caring effectively (aromatherapy, dermacosmetics), resting effectively (sleep merchandise, natural tea), and sustaining effectively (oral care and hygiene merchandise).
The primary offline retailer will open in Gwanghwamun, Seoul’s consultant enterprise district in Gangbuk, whereas the second retailer will open in Gangnam, a key industrial space. The Olive Younger on-line mall will implement this as an app-in-app format, recommending merchandise primarily based on particular person life and issues whereas offering wellness routine notifications. The corporate additionally plans to supply content material advertising linking on-line and offline channels and membership advantages sooner or later.
A CJ Olive Younger official said, “Olive Younger, which began as Korea’s first H&B retailer, has realized the imaginative and prescient of ‘wholesome magnificence’ with well being and wonder as its two major pillars. Whereas Olive Younger is a platform weighted towards ‘magnificence,’ Olive Higher might be a platform that expands and proposes this into the wellness class.”
