NEXEN TIRE, a number one world tire producer, is strengthening its world market penetration with merchandise optimized for native driving circumstances and shopper wants. The corporate is increasing its localized product portfolios in key markets because it pushes ahead with a company-wide product integration technique to sharpen its aggressive edge.
NEXEN TIRE is setting new efficiency requirements with its “One Tire” technique, which goals to supply a unified product lineup that delivers optimum outcomes for each inner combustion engine and electrical automobiles. Merchandise bearing the “EV ROOT” designation present stability and superior driving efficiency for all automobile varieties and have demonstrated complete enhancements in key efficiency parameters, together with mileage, braking, rolling resistance, and noise discount.
In the US, NEXEN TIRE has bolstered its product line up by introducing the N’FERA Sport, a high-performance summer season tire confirmed on premium European automobiles. In January 2026, NEXEN TIRE will launch the all-season tire N’PRIZ S, which options superior gasoline effectivity and put on resistance. For distribution, the corporate plans to strengthen its market presence by increasing its provide of high-inch and different key fitments to Walmart, the biggest U.S. retailer, with a view to higher meet native demand.
Within the European market, NEXEN TIRE launched the brand new winter tire Winguard Sport 3 to satisfy the rising demand for winter tires as European international locations strengthen tire classification requirements for winter driving efficiency. On the identical time, the corporate is increasing the obtainable fitments of its all-weather tire N’BLUE 4 Season 2, which additionally meets winter tire requirements.
In Australia, NEXEN TIRE launched the ROADIAN ATX, a specialised tire for SUVs and pickup vehicles that’s designed for each on- and off-road driving. This launch is a part of the corporate’s technique of diversifying its product portfolio by reflecting native street circumstances and automobile demand traits.
“NEXEN TIRE is constantly increasing its world market competitiveness by means of a product technique of exactly reflecting native demand traits and shopper wants,” stated John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “Going ahead, we are going to additional strengthen our basis for world development by advancing improvements, particularly for our EV ROOT expertise, and enhancing our regionally personalized product portfolios.”
