Wizzy’s magnificence merchandise are displayed inside a Don Quijote retailer in Japan on this undated picture. Courtesy of Musinsa
Main vogue buying platform Musinsa is bolstering a magnificence enterprise underneath its non-public model Wizzy, having exported the model’s beauty merchandise to a significant offline retail distributor in Japan.
Don Quijote has imported Wizzy’s lineup to its 300 shops throughout Japan, that are notably standard amongst youthful shoppers and vacationers. The growth follows a profitable debut in October at Shibuya Mega Don Quijote, the corporate’s flagship retailer in Tokyo.
The worldwide growth follows Wizzy’s progress in home markets this yr, concentrating on shoppers aged 17 to 21 . Following its launch in February, the model’s gross sales throughout September to November jumped 120 p.c from that in June to August.
Musinsa signed a provide cope with GS Retail earlier this yr and started distributing Wizzy to GS25 comfort shops beginning within the first half of the yr.
Wizzy’s home distribution expanded to Musinsa Megastore Yongsan in November, which opened inside I’Park Mall Yongsan in Seoul the identical month.
With Wizzy, Musinsa seeks to turn into an alternative choice to the nation’s dominant offline magnificence distributors similar to Olive Younger and Daiso. CJ Olive Younger runs 1,300 Olive Younger shops nationwide whereas Daiso, which runs 1,500 retailers, has added magnificence objects to its each day family product assortment — all priced 5,000 gained ($3.38) or much less.
Musinsa believes Wizzy can problem established retail giants by means of its confirmed advertising methods for distributing vogue objects. The corporate can be betting on its market knowledge evaluation capabilities, in search of to extend its record of associate companies to construct up its magnificence platform.
“Musinsa is bolstering the market competitiveness of its non-public magnificence model Wizzy and beefing up associate companies for its burgeoning magnificence enterprise. The measures will permit us to lock horns with these companies which have been dominating the home offline market,” a Musinsa official mentioned.
