Musinsa Commonplace Parkson Shanghai, which opened in China, Sunday / Courtesy of Musinsa
Main vogue platform Musinsa on Sunday opened its first offline retailer exterior Korea in Shanghai, as a part of its brick-and-mortar market growth throughout China.
Musinsa Commonplace Parkson Shanghai, spanning two aboveground flooring and totaling 1,421 sq. meters, is situated on Huaihai Street — one of many metropolis’s busiest industrial districts, with a median each day footfall of 500,000 folks. The shop provides shut entry to South Shaanxi Street Station, which connects to a few subway traces, offering handy accessibility for guests.
The corporate chosen Shanghai for its position as a trend-setting hub for younger shoppers and a key driver of China’s vogue and retail market.
Leveraging the shop’s strategic location, Musinsa plans to develop its market presence throughout China. After analyzing native vogue traits and environmental components, the corporate curated an assortment of seasonal merchandise focusing on younger shoppers.
Shifting away from standard category-based shows, the shop has adopted mood- and theme-based zoning that presents styling proposals starting from traditional to informal and trendy. Inside a glass showcase on the second flooring is the Metropolis Leisure Hooded Gentle Down Jacket, one of many firm’s hottest gadgets in China, which offered out inside a minute on the Chinese language e-commerce platform Tmall, in line with the corporate.
Folks seen the shop’s design simply as a lot as how the merchandise have been tailored to suit native tastes. Reflecting younger Chinese language consumers’ evolving consumption habits, the shop includes a Reside Room — a clear glass studio the place guests can take pictures or stream dwell on-line. The corporate stated the function aligns with China’s “daka” tradition, wherein younger folks doc themselves at fashionable venues and public areas.
Musinsa expects the Reside Room to encourage digital content material creation and sharing, protecting guests within the retailer longer and inspiring them to return.
“Musinsa Commonplace Parkson Shanghai is a ahead working base for increasing our offline enterprise in China,” a Musinsa official stated.
“By carefully analyzing native buyer information, we plan to broaden our region-specific product lineup, introduce China-exclusive collections, and construct a differentiated aggressive edge for Musinsa Commonplace within the Chinese language vogue market.”
