The Shilla Seoul’s The Most interesting Luxurious cake / Courtesy of The Shilla Seoul
The costs of Christmas truffles rolled out by luxurious resorts for the winter vacation season are hovering amid persistent inflation, trade officers mentioned Wednesday.
Christmas truffles are a flagship year-end merchandise the place resorts compete towards one another with specific depth. Costs have continued to climb as resorts introduce more and more elaborate merchandise aimed toward customers prepared to pay a premium for exclusivity.
A lot of this season’s vacation truffles from top-tier resorts are priced above 300,000 gained ($204), practically 10 instances the price of truffles offered at atypical bakeries.
The most costly providing this 12 months is The Shilla Seoul’s The Most interesting Luxurious, a white truffle cake priced at 500,000 gained. The vacation particular is 100,000 gained dearer than final 12 months’s black truffle cake, The Style of Luxurious.
In response to a resort official, white truffles value three to 4 instances greater than black truffles, and every cake requires as much as every week to make resulting from its intricate manufacturing course of.
Walkerhill Resorts & Resorts launched its 380,000-won Lumiere Blanche cake, made with white chocolate and designed to evoke a snow-covered winter village. The identify means “white mild” in French.
The Westin Josun Seoul is providing its Golden Meringue Tree cake, topped with meringue and edible gold, for 350,000 gained.
Lotte Resort’s Christmas truffles / Courtesy of Lotte Resort
Lotte Resort launched a 300,000-won cake styled like a crimson Christmas bauble with a ribbon element, whereas 4 Seasons Resort is promoting its Diamond 4 Seasons Wreath for 300,000 gained.
Whereas some critics argue that luxurious resort truffles are unreasonably priced, resorts counter that the merchandise are designed to fulfill a broad spectrum of buyer preferences.
They word that truffles priced above 300,000 gained signify just a few signature gadgets at every property, with most truffles promoting for round 100,000 gained.
These ultra-premium merchandise additionally require prolonged preparation, prompting resorts to restrict portions and solely settle for advance orders.
At The Shilla Seoul, as an example, solely three of the white truffle truffles are made per day.
“The purpose is to not inflate margins however to fulfill clients in search of one thing really particular, whether or not by way of uncommon substances or intricate craftsmanship,” an official from one resort mentioned.
