LG Electronics is collaborating with world semiconductor firm Qualcomm to introduce a next-generation automobile platform based mostly on generative synthetic intelligence (AI). The distinctive function is the implementation of on-device AI that allows real-time information processing inside autos by combining LG’s self-developed AI answer with Qualcomm’s high-performance chips. The corporate plans to steer the period of synthetic intelligence-driven autos (AIDV) past software-defined autos (SDV).
On the eleventh, LG Electronics introduced it can unveil its AI Cabin Platform for the primary time to automaker clients at CES 2026, the world’s largest dwelling equipment and IT exhibition, opening on January 6 (native time) subsequent yr in Las Vegas, United States. It is a answer utilized to high-performance computing units (HPC) that function the mind of autos. LG Electronics plans to current a brand new imaginative and prescient for future autos that present custom-made spatial experiences past transportation by digital cockpits geared up with the brand new platform.
The AI Cabin Platform is powered by Qualcomm’s newest automobile answer, Snapdragon Cockpit Elite, which serves because the mind. Generative AI fashions based mostly on open supply, together with imaginative and prescient language fashions (VLM) that analyze visible data and huge language fashions (LLM), have been built-in into LG Electronics’ infotainment system. The answer is evaluated as having no communication delays and wonderful information safety by processing computations internally throughout the automobile with out going by exterior servers.
The core perform is offering proactive security steering by recognizing the driving force’s state of affairs. Cameras inside and out of doors the automobile analyze the encompassing surroundings and the driving force’s gaze in real-time. For instance, if a driver enters a merge zone with out watching the entrance, the AI captures this and instantly delivers a warning message saying “A automobile is getting into the merge zone” by each show and voice.
The expertise using generative AI can also be a differentiating issue. Picture era fashions analyze climate and music being performed to create matching visuals. When listening to music on a snowy day, scenes of snow falling between streetlight illumination or photos of cities adorned with Christmas ornaments seem on the display screen. The system additionally proactively recommends songs appropriate for winter nights based mostly on the state of affairs.
The 2 corporations have strengthened their collaborative relationship since unveiling a platform that integrates infotainment and driver help methods at CES 2025 earlier this yr. The evaluation means that combining Qualcomm’s system-on-chip (SoC) expertise capabilities with LG Electronics’ automotive electronics experience has achieved each value effectivity and efficiency optimization concurrently. Market analysis agency Technique Analytics (SA) forecasts that the worldwide automotive electronics market will exceed $700 billion by 2028, suggesting that the collaboration synergy between the 2 corporations will develop even stronger. Eun Seok-hyun, government vice chairman and head of the VS Enterprise Division at LG Electronics, emphasised, “We are going to increase our robust partnership based mostly on expertise capabilities and reliability confirmed within the world market,” and “We will even lead the transition from SDV to AIDV.”
