Choi Jin-seong, a legendary automobile salesman at Hyundai Motor / Courtesy of Hyundai Motor
What issues most to Choi Jin-seong, a legendary automobile salesman at Hyundai Motor, is leaving a singular first impression on his prospects. Choi not too long ago rewrote the carmaker’s gross sales historical past by changing into the primary particular person to realize cumulative car gross sales of 8,000.
Choi started his gross sales profession at Hyundai Motor in 1996 and has earned the excellence of being the carmaker’s high salesman. He has bought a median of 267 automobiles per 12 months over the previous three a long time.
He distinguishes himself from different salespeople by means of his apparel and conduct throughout his first assembly with every buyer.
“I exploit a motorbike and put on distinctive garments, comparable to a swallow-tailed coat and faculty uniform, to offer an unforgettable first impression to my prospects,” Choi mentioned throughout a phone interview.
“My gross sales philosophy is that leaving a singular first impression is healthier than holding a number of typical conferences with prospects,” he mentioned.
In 2018, Choi had surpassed 5,000 cumulative car gross sales, and he added one other 2,000 in simply 5 years.
Choi is aged 58, however nonetheless makes use of a motorbike for his gross sales actions.
“Utilizing a motorbike can save plenty of time for salespeople,” he mentioned. “I’ve to satisfy as many shoppers as potential every day, so I nonetheless take pleasure in using a motorbike. One other upside for a motorbike is that many shoppers suppose I’m very captivated with my gross sales once I meet them with a motorbike. This leaves impression on them, and a lot of my prospects have stored contacting me once more on account of this diligent-looking gross sales observe.”
He mentioned his final purpose is to change into the carmaker’s first salesman to achieve 10,000 cumulative car gross sales.
“I feel that is nonetheless a sensible determine, and I hope to realize the gross sales determine within the subsequent 5 years.”
