Good luck fish / Courtesy of Korea Heritage Company
Gross sales of conventional Korean cultural merchandise hit an all-time excessive final yr, boosted by the worldwide recognition of the Netflix animated movie “KPop Demon Hunters,” authorities knowledge confirmed Friday.
The Korea Heritage Company stated mixed gross sales of its “Okay-Heritage” memento model throughout its on-line and offline shops reached an estimated 16.1 billion received ($11.13 million) in 2025, the very best for the reason that company was based in 1980.
The determine marks a 35.5 % bounce from the earlier yr’s 11.9 billion received, with gross sales surpassing the ten billion-won mark for the third consecutive yr.
Conventional cultural merchandise that includes a pink horse, the 2026 animal image within the Chinese language zodiac / Courtesy of Korea Heritage Company
The company develops conventional cultural items that includes heritage-inspired designs and sells them at main vacationer spots, similar to Gyeongbok Palace, Deoksu Palace, the Nationwide Palace Museum of Korea and Incheon Worldwide Airport.
Officers attributed the surge partly to the worldwide growth of Korean tradition sparked by “KPop Demon Hunters.” Fashionable gadgets included a tiger porcelain doll modeled after the movie’s character Duffy and cups formed after the standard Korean hat of “gat” worn by the Saja Boys, the in-film idol boy group.
“The ‘KPop Demon Hunters’ recognition created robust synergy with our ongoing efforts to plan and distribute a variety of merchandise selling conventional Korean tradition,” an company official stated, calling the movie’s success “a robust catalyst” for the file gross sales.
