KakaoTalk’s gifting service / Courtesy of Kakao
KakaoTalk’s gifting service was used practically 200 million occasions this 12 months, Kakao Corp. mentioned Thursday.
Information from the corporate confirmed roughly 189 million presents have been despatched by means of Dec. 17, translating to a mean of 540,000 presents per day.
The service provides 640,000 kinds of presents from some 8,700 manufacturers.
The most well-liked merchandise was a Starbucks reward certificates, adopted by certificates from main meals supply utility Baemin, low cost retailer Emart and wonder chain Olive Younger.
One notable development was customers shopping for presents for themselves. In style gadgets in that class included luxurious beauty manufacturers Dior and Prada, in addition to British residence equipment maker Dyson, which ranked No. 1, 6 and three, respectively.
Magnificence reward certificates ranked first on “Want Lists,” exhibiting customers favor sensible presents that permit recipients select based mostly on preferences.
The gifting service was most closely used on Nov. 11, broadly identified right here as Pepero Day, the identical as final 12 months, adopted by Valentine’s Day and Academics’ Day.
The corporate mentioned knowledge reveals a development towards respecting particular person preferences, with “practicality,” “private style” and “expertise” rising as key themes.
