Consumer interface of Eruty’s crowdfunding service / Courtesy of Eruty
Eruty, a content material fintech startup powered by synthetic intelligence (AI) and blockchain, is reshaping Korea’s content material ecosystem with a unified platform that gives IP valuation, funding matchmaking and copyright settlement.
CEO Kim Yu-sung stated the precedence of the corporate, based mostly in Busan, is shifting the longstanding intuition-driven method to content material valuation towards a data-centric mannequin, a change he views as vital to modernizing the normal content material funding market.
“As we examined the Korean content material sector in depth, it turned clear that many creators proceed to wrestle with structural constraints regardless of its huge recognition worldwide. Key challenges included restricted entry to funding, a scarcity of worldwide networking channels and protracted inefficiencies in income settlement,” Kim stated in an interview with The Korea Occasions.
“We wished to resolve these points by constructing a technology-driven ecosystem that instantly hyperlinks creators with traders. Our answer makes use of AI to evaluate a venture’s worth and its chance of business success, whereas blockchain expertise is utilized to completely automate and transparently file contracts, transactions and settlements. This framework is designed to determine the belief and readability which have been lacking within the business,” he stated.
Eruty’s AI-based content material funding engine analyzes market tendencies by nation and style to find out how nicely the content material being developed aligns with present tendencies in every goal market. It additionally evaluations the creator’s manufacturing capabilities and the venture’s feasibility.
This mixed evaluation allows a data-driven measurement of a venture’s worth and its potential for industrial success, providing a technological breakthrough in comparison with conventional funding practices that relied closely on instinct.
The agency’s blockchain infrastructure for contracts, funding processes, settlements and copyright administration offers a safe and clear construction through which each transaction is recorded and saved. By automating the whole workflow, together with funding agreements, income settlements, transactions and rights safety, the system strengthens the transparency and belief which are basic to fintech providers.
Eruty CEO Kim Yu-sung / Courtesy of Eruty
“On account of power points within the content material sector, together with closed funding buildings, opaque settlements and unequal income distribution, many creators traditionally needed to give up most of their rights and earnings to safe funding from traders, leaving them with minimal precise revenue,” Kim stated. “We tackle these issues by facilitating blockchain good contracts, which mechanically log and execute investments, agreements, utilization rights and income distributions, making the stream of funds totally seen.”
Kim added, “This ensures a good allocation of earnings, the place traders, creators and corporations are compensated in line with their precise contributions relatively than permitting just a few traders to dominate the income.”
The startup’s blockchain settlement expertise was carried out in a nationwide analysis and improvement venture, the place its technical reliability was formally validated. The venture confirmed that each income settlements and copyright data within the content material manufacturing course of might be managed transparently and securely.
Moreover, by creating an open funding mannequin that welcomes each international and particular person traders, Eruty allows creators who beforehand had restricted funding entry to acquire early-stage capital for duties akin to thumbnail design or pilot video manufacturing. This technique protects creators’ rights and presents traders clear and clear knowledge, producing tangible outcomes that assist the long-term sustainability of the content material business.
Sooner or later, the startup goals so as to add an funding framework based mostly on digital property that may enable international traders to take part with better ease and scalability.
“This can assist construct a worldwide funding platform the place traders from any area can seamlessly interact in funding Korean content material,” Kim stated.
World growth
In a bid to develop on the worldwide stage, Eruty made consecutive appearances at main worldwide IT occasions this yr, together with InnoEx in Vietnam, GITEX World in Dubai, and SWITCH in Singapore, establishing connections with 11 worldwide accomplice firms and greater than 10 international traders.
Constructing on these achievements, the corporate has secured a sales space at CES 2026 in the US, the biggest IT exhibition on this planet.
“Past merely selling the corporate, these milestones reveal that our blockchain and AI content material applied sciences are acknowledged as aggressive on the worldwide stage,” Kim stated. “Extra importantly, this validates the worldwide affect of Korean content material and marks the launch of our journey to positioning ourselves as a central channel that connects markets worldwide and helps Korean content material attain audiences throughout the globe by way of our fintech platform.”
Kim emphasised that the corporate’s ambition goes past merely selling Korean content material abroad because it goals to create a reciprocal international ecosystem the place creators and companies worldwide can connect with Korea by way of its platform, whereas the content material they produce additionally reaches worldwide audiences.
To comprehend this imaginative and prescient, the corporate plans to develop step by step, utilizing strategic nations and cities that function international hubs.
Initially, it plans to base operations in Busan and Seoul, then set up hubs in Singapore and Dubai to construct distribution and funding networks for Korean content material throughout the Center East and key Asian markets.
Within the subsequent section, it goals to determine a presence in the US to develop into Europe and North America, masking the broader international content material market.
“We intention to accomplice with numerous firms and industries searching for international progress by way of content material IPs. By this method, Eruty will develop into a worldwide hub and industrial growth channel, connecting markets and industries by way of content material IP.”
