E-Mart introduced on Dec. 18 that it has opened its sixth retailer in Mongolia, E-Mart Tenger, in a key industrial district in japanese Ulaanbaatar, the capital of the nation.
E-Mart Tenger is positioned on the primary ground of the Dragon Tenger Bus Terminal and spans 2,545 sq. meters (roughly 770 pyeong). Final yr, E-Mart opened its fifth retailer on the Dragon Terminal in western Ulaanbaatar, making this its second retailer focusing on a transportation hub industrial space.
Essentially the most notable characteristic of E-Mart’s sixth retailer in Mongolia is the enlargement of Korean merchandise to as much as twice the extent of present shops. To start with, E-Mart has positioned No Model, which enjoys sturdy reputation in Mongolia, on the very entrance of the shop entrance as a 120-square-meter (36-pyeong) shop-in-shop, providing round 800 gadgets together with snacks and family items.
A beauty-focused zone has additionally been established. The shop options roughly 470 merchandise from Ok-beauty manufacturers reminiscent of Glow:Up by Past, a skincare model developed in collaboration with LG Family & Well being Care, in addition to Innisfree and TonyMoly.
As well as, the shop presents greater than 50 menu gadgets, together with Korean meals reminiscent of gimbap, jokbal, and fried hen, alongside native Mongolian dishes reminiscent of khuushuur and tsuivan.
E-Mart entered the Mongolian market in 2016 via a franchise settlement with native firm Altai Group. Over the 9 years since its entry, gross sales have elevated 14-fold. E-Mart plans to additional broaden its presence subsequent yr by opening extra shops in new industrial areas and introducing new codecs, together with standalone No Model shops and No Model zones to be operated in collaboration with native retailers.
