CJ Olive Younger will open its first U.S. retailer in Pasadena, California, subsequent Could, the corporate introduced Wednesday, as world curiosity in Okay-beauty continues to develop.
The US, the world’s largest magnificence market and residential to main retailers akin to Sephora and Ulta Magnificence, has grow to be one of the vital aggressive battlegrounds for beauty manufacturers. Towards this backdrop, CJ Olive Younger plans to introduce a Okay-beauty-focused retailer tailor-made to U.S. shoppers.
The Pasadena retailer will probably be situated in a fashion- and beauty-focused district, concentrating on trend-conscious native millennials and Gen Z shoppers. Pasadena, about 18 kilometers northeast of Los Angeles, is a small metropolis with a high-income inhabitants and several other analysis establishments, together with the California Institute of Know-how.
Following the opening of its first retailer, CJ Olive Younger plans to broaden throughout California. The U.S. location will function a “Okay-beauty showcase,” providing merchandise and experiential companies primarily based on information from Korean Olive Younger shops and its world on-line mall. The corporate is in talks with greater than 400 Okay-beauty manufacturers, in addition to world manufacturers, for retailer placement.
An Olive Younger official mentioned the U.S. retailer will function a shared platform connecting native shoppers with Okay-beauty manufacturers. The corporate additionally goals to contribute to the sustainable globalization of Okay-beauty and evolve into a world magnificence and wellness retail platform.
CJ Olive Younger is making ready the mandatory infrastructure, together with an area logistics middle, product sourcing and advertising and marketing. In the long run, the corporate plans to hyperlink its U.S. shops with an internet mall to create an omnichannel buying expertise that maximizes comfort for shoppers.
