Jung Kook / Courtesy of Chanel
Chanel has tapped BTS member Jung Kook as the brand new world ambassador for Chanel Magnificence, signaling a strategic push to attach the luxurious home’s iconic picture with youthful world audiences formed by Ok-pop tradition and social media.
On Thursday, Chanel formally introduced Jung Kook as its newest world magnificence ambassador, saying the partnership goals to convey the model’s trendy creativity and timeless id nearer to a brand new era. The transfer shortly gained traction on-line, with followers celebrating one other main vogue milestone for the worldwide pop star.
Jung Kook has emerged as one of the influential figures within the world music scene, incomes widespread recognition for his highly effective performances, creative versatility and cross-generational enchantment. By way of his solo profession, he has topped worldwide charts and solidified his standing as a world pop icon, usually praised for pushing artistic boundaries each on stage and within the studio. Chanel mentioned his daring and expressive strategy intently aligns with the values pursued by Chanel Magnificence.
Thomas du Pre de Saint Maur, Chanel’s world perfume and wonder artistic useful resource director, mentioned Chanel is honored to welcome Jung Kook as a world ambassador. He added that Jung Kook completely embodies the values and essence that the Home of Chanel stands for. His ardour and authentic artistry, which encourage a brand new era, deeply resonate with the model, and Chanel seems to be ahead to what this collaboration will convey, he added.
Jung Kook additionally shared his ideas on the partnership, saying, “I’m really blissful to be working with Chanel Magnificence.” He added, “Chanel is a pioneering model that continues to create one thing new whereas respecting its iconic id. As an artist who strives to discover new challenges whereas sustaining my very own shade, this collaboration feels particularly significant to me.”
With the announcement, Chanel emphasised its broader model imaginative and prescient of reinterpreting modern creativity and capturing the spirit of the instances by way of collaborations with influential creators. As Jung Kook’s world attain continues to drive tendencies throughout music, vogue and wonder, the partnership is anticipated to amplify Chanel Magnificence’s presence amongst digitally native world shoppers.
This text from Xportsnews is tailored by a generative AI system and edited by The Korea Occasions.
