BoA / Courtesy of SM Leisure
BoA has ended her unique contract with SM Leisure, the company that has been by her aspect since her debut.
SM introduced Monday that, “After intensive discussions with BoA over an extended interval, we mutually agreed to conclude our 25-year partnership as of Dec. 31.”
“BoA has been, in each sense, the pleasure and image of SM for 25 years,” the company mentioned. “Though her unique contract has ended, we’ll proceed to assist her future actions and challenges.”
The corporate additionally posted a five-minute video celebrating her profession on YouTube.
BoA debuted in August 2000 at age 14 along with her first album, “ID; Peace B.” Together with her time as a trainee after being scouted in 1998 as a sixth grader, her relationship with SM spans greater than 25 years.
BoA performs at her twentieth anniversary live performance, “THE BoA: Musicality,” at Olympic Corridor in Olympic Park, Seoul, in March 2023. Courtesy of SM Leisure
Since her debut, BoA has launched hit songs similar to “No.1,” “Atlantis Princess” and “Solely One.” She helped lead the Okay-pop wave in Japan, changing into the primary Korean artist to have two albums promote greater than 1,000,000 copies on the Oricon Albums Chart. She appeared on NHK’s “Kohaku Uta Gassen,” Japan’s premier year-end music present, for six consecutive years beginning in 2002.
In 2009, she grew to become the primary Korean singer to enter the U.S. Billboard 200 Albums chart along with her self-titled album, “BoA.”
“BoA is the ‘icon of abroad growth’ and ‘the star of Asia,’ pioneering the Korean Wave throughout the area and serving as a job mannequin for numerous Okay-pop artists who adopted,” SM mentioned.
In 2024, she served as a producer for rookie group NCT WISH as an honorary director at SM. She additionally expanded her appearing profession by showing within the tvN drama “Marry My Husband” that very same 12 months.
Final 12 months, she launched her eleventh full-length album, “Crazier,” to mark the twenty fifth 12 months since her debut.
This text from the Hankook Ilbo, the sister publication of The Korea Occasions, is translated by a generative AI system and edited by The Korea Occasions.
