Clockwise from prime left, the digital buying and selling boards on the dealing rooms of the 4 main business banks —KB Kookmin, Shinhan, Woori and Hana — present the benchmark KOSPI closing at 4,840.74 factors, marking a closing excessive, Friday. Yonhap
Main business banks dealing rooms have gotten a key advertising device because the benchmark KOSPI nears an unprecedented 5,000 factors, in accordance with business officers, Sunday.
The dealing rooms are more and more within the media highlight as photos seize the closing figures of the benchmark bourse, which has been on a successful streak for the reason that begin of 2026.
The upward pattern has been particularly notable because the index climbs step-by-step by every 100-point mark, hitting report closing highs alongside the best way.
In opposition to this backdrop, Korea’s 4 largest business banks — KB Kookmin, Shinhan, Hana and Woori — are investing billions of gained to renovate their dealing rooms of their Seoul headquarters.
They’re additionally fastidiously choosing in-house employees to function fashions in entrance of digital show boards.
“A KOSPI 5,000 period will likely be a historic second that will likely be remembered in historical past,” a financial institution PR official stated.
He went on to clarify that selling the dealing room is a “extremely cost-effective advertising technique,” including, “When a financial institution’s brand seems alongside the KOSPI shut, it naturally reinforces perceptions of the financial institution’s model, along with busy buying and selling flooring and different symbolic photos of market experience.”
Among the many 4 lenders, Hana Financial institution is stepping up efforts to consolidate its dominant picture rooted in Korea Trade Financial institution, which it merged with within the mid-2010s.
It boasts the nation’s largest dealing room, Hana Infinity Seoul, which underwent renovation to increase to 2,097 sq. meters with 126 buying and selling seats, serving as a frequent backdrop for market protection.
This 12 months, it reorganized its core enterprise items, increasing and separating its overseas alternate operations right into a devoted division.
KB Kookmin Financial institution has likewise carried out a significant renovation of its dealing room at its headquarters in Seoul’s monetary district of Yeouido, investing roughly 8 billion gained ($5.4 million) to improve gear, communications infrastructure and overseas alternate platforms.
Shinhan Financial institution has accomplished the set up of a giant digital show on the primary flooring of its headquarters.
Though the dealing room is situated on the second flooring, the financial institution invested a number of billion gained to put the show within the foyer, offering a bigger display screen and simpler entry for photojournalists.
To make up for the bodily separation from the dealing room, financial institution employees performing as on-site fashions stay close to the show from market open, permitting for swift photograph protection.
Woori Financial institution has revamped its dealing room by spending about 2 billion gained.
It additionally put in a large show in its foyer and operates an “open photograph zone” accessible to most of the people.
Alongside a panoramic show stretching roughly 48 meters by the foyer, guests can view the KOSPI and secondary bourse Kosdaq indices, prime market-cap shares and main forex charges in ultrahigh decision totaling 19,200 pixels.
