Audi Korea CEO Steve Cloete speaks throughout a press convention in Seoul, Thursday. Courtesy of Audi Korea
Audi Korea seeks to increase its sturdy gross sales momentum all through 2026 by introducing two utterly redesigned strategic fashions — the A6 flagship sedan and the Q3 compact SUV, its CEO mentioned on Thursday.
“The A6 will definitely be the main target in Korea, and so would the Q3,” Steve Cloete instructed reporters throughout a press convention.
“The 2 fashions will kind a part of our technique into the longer term and people vehicles can be launched very shut to at least one one other within the Korean market.”
The carmaker achieved a outstanding rebound final 12 months on stable gross sales of its flagship This fall e-tron electrical SUV. The native subsidiary of the German luxurious carmaker offered a complete of 11,001 automobiles in 2025, up 18.2 % from the earlier 12 months.
Audi Korea’s electrical automobile (EV) gross sales progress was significantly noteworthy. The carmaker offered 4,427 EVs final 12 months, up 26.6 % from a 12 months earlier. All-electric vehicles accounted for greater than 40 % of the agency’s complete gross sales throughout the identical interval.
The A6 is Audi Korea’s most symbolically necessary sedan. The fully-redesigned A6 is anticipated to play a key position in driving gross sales from the carmaker’s sedan lineup. The Q3 is the agency’s best-selling premium compact SUV, and the brand new model can be geared up with extra superior security options and a complicated exterior design.
Since taking workplace as chief of the Korean subsidiary in 2024, Cloete has centered on diversifying their automobile lineups, as a scarcity of latest fashions had been cited as the largest drawback for the once-struggling German carmaker’s native operation. In response, he pledged to enhance the sluggish gross sales by introducing 16 new fashions in 2025 alone.
The technique is paying off, as evidenced by the sturdy gross sales restoration. Along with the sturdy gross sales of the This fall e-tron, Audi Korea’s different key strategic fashions, together with the A5 sedan, the Q5 SUV and the Q6 e-tron electrical SUV, additionally contributed to balanced gross sales progress in 2025.
Cloete mentioned Audi Korea will proceed attaining stable and balanced gross sales with different extremely business lineups.
“This 12 months, we may even concentrate on 4 confirmed core fashions, the A3, Q3, Q7 and Q8, every representing a unique stage in life.”
