TV is evolving past a easy content material viewing gadget right into a core platform for having every day conversations with synthetic intelligence (AI). This implies AI is establishing itself as a well-recognized presence and changing into an object of emotional connection.
KT introduced these findings on Jan. 15 based mostly on evaluation of key phrase knowledge from Genie TV AI agent utilization. This evaluation was carried out because the variety of set-top bins supporting the Genie TV AI agent, launched in July final 12 months, expanded to 2 million items.
Evaluation outcomes confirmed that voice recognition, which beforehand remained restricted to easy command execution reminiscent of “Hey Genie, activate the TV” and “Change the channel,” has expanded right into a free conversational type involving every day questions and conversations following the introduction of the AI agent. Moreover, phrases signifying household reminiscent of “mother,” “dad,” and “love” repeatedly appeared throughout all age teams. This means that customers understand AI as a extra acquainted presence and are sharing emotional connections with it.
By age group, romance and every day life key phrases had been outstanding amongst individuals of their 20s, whereas phrases associated to child-rearing stood out amongst these of their 30s and 40s. From the 50s onward, key phrases associated to hobbies and well being confirmed a gradual growth pattern. Month-to-month evaluation revealed that pursuits modified in keeping with seasons and social points. In July, air conditioner appeared; in August, Hanwha and KIA (baseball) and “Okay-Pop Demon Hunters” (Netflix); in September, “Chef of the Tyrant” (tvN) and Son Heung-min; in October, soccer; in November, Kim Yeon-kyung and “Storm Firm” (tvN); and in December, “Mannequin Taxi” (SBS) and “Miss Trot” (TV Chosun) emerged as new key phrases.
Conversations with the Genie TV AI agent had been most concentrated at 8 AM and seven PM. The typical variety of utterances per day was discovered to be greater than 3 occasions. Greetings and emotional expressions reminiscent of “Good morning, Genie,” “Good evening,” “Thanks,” and “I really like you” reached tens of 1000’s of cumulative cases, analyzed as exhibiting that interplay with AI is increasing into emotional communication.
Expanded utilization amongst aged and youngsters’s generations, who had comparatively low frequency of mobile-based AI service utilization, was additionally confirmed. The TV surroundings, which permits voice-based questions with out smartphone operation or textual content enter, is interpreted as serving as a extra pure AI contact level. Aged customers confirmed a excessive proportion of life- and health-related conversations, whereas youngsters customers confirmed an inclination to understand AI as an object for play and dialog fairly than an info search software.
KT plans to broaden the scope of the Genie TV AI agent utility to roughly 5 million items by the top of this 12 months and introduce a ‘Multimodal Mannequin’ that comprehensively acknowledges varied info, together with photographs and audio. KT Government Vice President Kim Chae-hee mentioned, “The Genie TV AI agent is establishing itself as a way of life AI that understands customers’ preferences, feelings, and life patterns, going past easy TV management capabilities,” including, “We are going to proceed to advance performance in order that extra generations and social teams can expertise AI changing into a part of every day life and really feel Genie TV as pleasant as a member of the family.”
