Oddins, the Seoul-based new-media startup bridging magnificence creators and cosmetics manufacturers, stated Friday it’ll showcase popup retailer for cosmetics manufacturers Magnificence Bakery in New York subsequent month.
In keeping with the corporate, it efficiently showcased its first Magnificence Bakery popup in Singapore earlier this 12 months, and the New York popup is the second of its form.
The popup will arrive at 21 Greene in New York Metropolis for every week beginning Dec. 9 and can characteristic 4 of essentially the most influential American creators — Evelyn Ha, Erica Ha, Amy Flamy and Haleyybaylee — in collaboration with 20 rising Ok-beauty manufacturers.
Collectively, the 4 creators have greater than 40 million subscribers throughout YouTube, TikTok and Instagram.
With 15.7 million followers on TikTok, 9.3 million on Instagram and eight.7 million on YouTube, Haleyybaylee, whose actual title is Haley Kalil, is a U.S. influencer identified for her humor and creativity in magnificence. Amy Flamy, considered one of Korea’s main creators and TikTok’s 2025 Creator of the Yr, has 5.7 million subscribers on TikTok, 2.3 million on Instagram and 595,000 on YouTube.
“Their numerous views seize what fashionable magnificence means throughout cultures — assured, expressive and community-driven,” Oddins stated in a press launch.
Every creator is anticipated to showcase their very own collection of 5 hand-picked manufacturers that replicate their particular person magnificence type and self-expression. Guests will expertise rising Korean magnificence manufacturers presently trending in Seoul and making their manner into the U.S. market.
“Magnificence Bakery isn’t only a pop-up — it’s the place creators, manufacturers and followers meet by magnificence,” stated Alin Ko, CEO and co-founder of Oddins.
“It’s a brand new form of retail that’s powered by storytelling, creativity and neighborhood.”
