On-line clothes retailers which have been deceiving shoppers by falsely indicating the filling content material of goose down padding and cashmere coats, consultant winter clothes objects, have been caught en masse. The Truthful Commerce Fee’s investigation revealed that firms had been inflating down content material regardless of it not assembly requirements, or deceiving shoppers by utilizing low-cost duck down whereas pretending it was goose down.
The fee introduced on Jan. 15 that it determined to problem corrective orders and warning measures in opposition to 17 on-line clothes retailers that engaged in false and exaggerated promoting relating to the filling content material of their winter clothes merchandise. This measure resulted from a complete investigation carried out after client complaints have been raised in regards to the high quality of merchandise offered on main clothes platforms similar to Musinsa throughout the first quarter of 2025.
Three firms with extreme violations — E-Land World (WHO.A.U), T-Cloud (Nick & Nicole), and Archive Co. (Hatching Room) — obtained corrective orders from the Truthful Commerce Fee. These firms falsely marketed or inflated precise down content material regardless of not assembly the standard requirements for goose down merchandise, which require “80% or extra goose feathers and 75% or extra down.” Notably, E-Land World was discovered to have labeled merchandise as “80% goose down” regardless of merchandise offered by itself mall and platforms not assembly goose down requirements. Archive Co. was additionally caught exaggerating the precise goose down content material in its promoting. Fourteen firms, together with Dongnimmun and Volante J, obtained warning measures as precautionary measures.
In accordance with present high quality requirements, to label merchandise similar to padding as down merchandise, down should represent 75% or extra of the filling materials. Nevertheless, eight firms, together with Consideration Row and Polaris Common, marketed their merchandise as duck down or down merchandise regardless of not assembly these requirements.
Circumstances of deceiving about filling materials varieties have been additionally confirmed. Three firms — Wooyang Buying and selling, Indie F, and Hello Vogue Garam — have been caught falsely promoting or indicating increased cashmere content material charges than precise within the material supplies of winter coats. Some firms have been discovered to have inflated labels to “100% cashmere” or “20% cashmere” regardless of containing extraordinarily small quantities of cashmere.
Nevertheless, throughout the investigation course of, all 17 firms voluntarily deleted or modified their law-violating ads, and proceeded with apologies and refund measures for shoppers who had already bought merchandise. The Truthful Commerce Fee expects that this corrective measure will create an surroundings the place shoppers can choose winter clothes based mostly on correct info.
The fee plans to ascertain and function sensible session channels with platform firms to stop related instances from recurring on clothes platforms sooner or later. A fee official emphasised, “We’ll proceed to strengthen monitoring of false and exaggerated promoting in fields intently associated to folks’s every day lives.”
