Final yr, the worldwide smartphone market grew 2%, pushed by premium merchandise and rising markets. The duopoly construction continued with Apple and Samsung Electronics taking first and second locations in shipments, respectively.
In line with preliminary information from market analysis agency Counterpoint Analysis’s Market Monitor on Jan. 13, world smartphone shipments elevated 2% in comparison with the earlier yr, persevering with development for 2 consecutive years. Counterpoint Analysis analyzed that the primary components for elevated shipments have been premiumization methods, efficient advertising, and expanded distribution of fifth technology cell communication (5G) smartphones centered on rising markets. Whereas some first-half shipments have been moved up as a consequence of tariff uncertainties, the precise influence was extra restricted than considerations, and the impact on second-half shipments was additionally not important.
By model, Apple recorded a 20% market share based mostly on shipments, regaining the highest place. Apple’s shipments elevated 10% in comparison with the earlier yr, recording the best development charge among the many prime 5 manufacturers. This was attributed to the success of the iPhone 17 collection together with regular gross sales efficiency of the iPhone 16 in Japan, India, and Southeast Asian markets. The complete-scale emergence of alternative demand from patrons in the course of the COVID-19 interval additionally contributed to expanded shipments.
Samsung Electronics recorded a 5% enhance in shipments in comparison with the earlier yr with a 19% market share, however ranked second, down one place from the earlier yr. The Galaxy A collection, boosted by expanded mid-to-low value demand, drove efficiency, and within the premium section, the Fold7 and Galaxy S25 collection achieved higher outcomes than their predecessors.
Xiaomi maintained third place with a 13% market share, whereas Chinese language corporations Vivo and Oppo adopted with 8% every. Excluding the highest 5 manufacturers, British startup Nothing and Google confirmed notable development with 31% and 25% cargo development charges, respectively, in comparison with the earlier yr.
Tarun Pathak, director at Counterpoint Analysis, mentioned, “The smartphone market is predicted to decelerate this yr as a result of influence of DRAM and NAND provide shortages and rising part prices. Whereas Apple and Samsung Electronics are prone to keep comparatively steady traits based mostly on their comparatively stable provide chain capabilities and premium market-centered positioning, Chinese language smartphone corporations with a excessive proportion of low-priced merchandise are prone to face larger stress.”
