Audi Korea’s new premium showroom within the nation’s southern island of Jeju / Courtesy of Audi Korea
International carmakers are quickly increasing their showrooms and repair facilities in Korea, as a part of efforts to drive gross sales progress in additional areas nationwide.
Audi Korea, which achieved a serious gross sales rebound this yr, hopes to increase its successful streak subsequent yr by opening new service services for its prospects.
Final week, the carmaker opened its premium exhibition corridor on the nation’s southern island of Jeju. The power, which spans 280.5 sq. meters, is designed to spice up its exchanges with prospects by displaying new Audi fashions.
Earlier this month, the carmaker additionally opened a showroom in Paju, Gyeonggi Province, to soak up demand from prospects within the nation’s northwestern area simply exterior the capital space. The power boasts a land space of 276.9 sq. meters. Of specific notice there’s Audi Korea’s three-dimensional digital system, which permits prospects to just about expertise various car colours and choices extra vividly.
BYD Korea is without doubt one of the nation’s fastest-growing imported carmakers when it comes to service facility growth. After the Chinese language electrical car (EV) maker made its debut in January, it has thus far opened a complete of 28 model showrooms and 16 service facilities throughout the nation.
BYD Korea’s showroom on the Starfield Anseong shopping center in Gyeonggi Province / Courtesy of BYD Korea
Overcoming a unfavourable notion of Chinese language automobiles, BYD Korea is making noteworthy strides in gross sales. In November, the model turned the fifth-largest overseas carmaker right here with a complete of 1,164 car gross sales.
The aggressive growth of its showrooms and restore services has been cited as one of many key causes behind its strong gross sales progress. BYD Korea lately opened a showroom at Starfield Village Unjeong in Paju to current its full lineup of passenger EVs in Korea. The carmaker gives check drive companies frequently for visiting prospects, in an effort to increase gross sales.
Different top-tier overseas luxurious carmakers, corresponding to BMW Korea and Mercedes-Benz Korea, are additionally stepping up their efforts to construct extra services and solidify their place right here.
In November, BMW Korea accomplished the renewal of its one-stop service heart in Cheonan, South Chungcheong Province. The power gives full restore companies from typical car upkeep to post-accident repairs. Prospects may have a look at the newest BMW autos at a showroom situated in the identical constructing.
Mercedes-Benz Korea is scheduled to open an analogous one-stop service facility in Gumi, North Gyeongsang Province, in March 2026, giving prospects within the area simpler entry to car upkeep and restore companies. The four-story constructing spans 3,840 sq. meters and homes a showroom the place the carmaker will promote its autos.
“International carmakers are widening funding to broaden their service community right here, of their bid to go away a stronger impression on prospects and present that they’re dedicated to sustainable progress,” an auto trade official mentioned.
