The illustration exhibits characters from numerous Naver Webtoon sequence collaborating within the “Made on iPad” marketing campaign. The venture focuses on the artistic strategy of 10 creators utilizing Apple’s gadgets. Courtesy of Naver Webtoon
Naver Webtoon, a web based comics affiliate of Naver, has launched a brand new collaboration with international tech big Apple that shifts the main focus of name partnerships from well-liked mental properties (IP) to the creators themselves.
The corporate stated Sunday that its “Made on iPad” marketing campaign options 10 outstanding webtoon artists, together with ZHENA of the worldwide hit fantasy comedian “Eleceed,” and highlights how skilled digital instruments are built-in into the artists’ artistic workflows.
The collaboration is seen as a transfer to concentrate on how creators truly work, moderately than simply utilizing characters from their tales. The marketing campaign exhibits how the iPad Professional and Apple Pencil Professional are used within the precise artistic course of, specializing in options like drawing efficiency, portability and work effectivity.
Creators concerned within the marketing campaign stated that utilizing tablets and styluses permits them to work extra freely, in keeping with Naver Webtoon.
“The marketing campaign is strategically designed to focus on the utility and efficiency of the {hardware} inside a pure artistic workflow, moderately than merely displaying a completed outcome,” the corporate stated.
“The most recent digital instruments assist me hold the identical feeling I had when drawing with paper and pen,” ZHENA, the artist of “Eleceed,” stated. She added that with the ability to regulate brush settings simply and work exterior of her normal workplace has made the method far more handy.
Son Je-ho, the author of “Eleceed,” additionally talked about the advantages of portability.
“I can now write down concepts as quickly as they arrive to me, which helps me keep impressed,” Son stated. He famous that altering his work setting, reminiscent of shifting to a restaurant, typically helps him provide you with new concepts.
Naver Webtoon opened a particular web page to indicate illustrations made through the marketing campaign. These artworks are additionally added to the underside of the newest webtoon episodes, enabling readers to see the outcomes for themselves.
Movies displaying how the artists work are additionally shared on YouTube and Naver’s short-form video service Cuts.
