LG Electronics will unveil car options that apply synthetic intelligence (AI) to the most recent automotive applied sciences at CES 2026, North America’s largest data expertise (IT) and client electronics exhibition, to be held in Las Vegas, USA, on Jan. 6 (native time).
The corporate introduced on Dec. 17 that it’ll showcase LG AI-powered in-vehicle options at CES 2026, which transforms the whole car inside from the motive force’s seat to the passenger seat and rear seats right into a safer and extra handy personalised house for occupants.
The brand new AI-based car options unveiled by LG Electronics obtained the CES Prime Innovation Award, given to probably the most modern services among the many gadgets exhibited at CES 2026.
LG Electronics will function an expertise zone at CES 2026 the place guests can instantly expertise the options. The expertise zone consists of three parts: Show Options that apply clear natural light-emitting diode (OLED) shows to the windshield, extending the interface to the whole driver’s seat space; Imaginative and prescient Options that apply imaginative and prescient AI to the motive force’s and passenger seats to offer varied security and comfort data based mostly on gaze monitoring; and Leisure Options that present situation-appropriate providers corresponding to content material, video calls, and translation within the rear seats via AI curation.
Within the Show Options expertise zone, guests can see how AI intuitively presents mandatory data via windshields outfitted with clear OLED. For instance, when visitors lights seem, AI shows ready instances across the visitors lights, figuring out and punctiliously choosing probably the most mandatory data at every second. Within the driver’s seat throughout autonomous driving mode, guests may observe AI analyzing the encircling atmosphere and taking part in photos that create an environment acceptable to the state of affairs. When passing roads with cherry blossoms in full bloom, falling cherry blossoms are displayed, and when passing via tunnels with monotonous backgrounds, dreamy forest photos utterly overlay the view, permitting drivers to expertise digital reality-level immersion.
The Imaginative and prescient Options expertise zone permits guests to expertise driver’s and passenger seats outfitted with AI-applied in-cabin sensing expertise. The AI analyzes the motive force’s gaze and routinely switches to autonomous driving mode if gaze deviation continues for a sure interval. Via car inside and exterior cameras, the system analyzes what objects occupants are , offering details about merchandise being marketed on digital billboards the place occupants’ gazes cease, and may even proceed with purchases.
The Leisure Options expertise zone showcases AI-applied rear-seat leisure methods. Occupants can have personalized experiences in line with conditions via AI curation. AI acknowledges landscapes past home windows and shows pictures containing reminiscences from these areas on window shows. Occupants may join video calls with household to share reminiscences collectively.
Moreover, when heading to choose up meals, AI recommends content material that occupants would possibly get pleasure from, and in the course of the meals pickup course of, when employees use signal language, AI interprets the that means of signal language and shows subtitles on the display screen to facilitate two-way communication.
LG Electronics additionally plans to showcase the AI Cabin Platform, an on-device AI answer for autos concentrating on automotive producer purchasers at CES 2026. The AI Cabin Platform applies varied open-source-based generative AI fashions, together with imaginative and prescient language fashions (VLM) that analyze visible data, giant language fashions (LLM), and picture technology fashions, to LG Electronics’ car infotainment methods, creating new in-vehicle experiences for occupants.
Eun Seok-hyun, government vp and head of the VS Enterprise Unit at LG Electronics, stated, “We have now materialized our future mobility imaginative and prescient by including varied AI features to mass-production options corresponding to in-cabin sensing which can be already below dialogue with international automotive producer purchasers,” including, “We are going to make these improvements a actuality inside a number of years to guide the AI-centered car period.”
