CJ Group Chairman Lee Jae-hyun visited the United Arab Emirates (UAE) to look at potentialities for Center East market growth and ordered officers to pursue new territory growth.
CJ Group introduced on Dec. 17 that Lee visited the UAE for about one week ranging from Dec. 6 to discover enterprise cooperation measures with influential authorities figures. The go to was accompanied by key group executives together with CJ Vice Chairman Lee Mi-kyung, CJ Corp. CEO Kim Hong-ki, CJ ENM CEO Yoon Sang-hyun, and CJ Corp. Future Planning Group Chief Lee Solar-ho.
Chairman Lee has been actively participating in international on-site administration. This 12 months, he visited Japan first, adopted by the USA and Europe. This go to to the Center East marks roughly one 12 months since his final go to to Saudi Arabia in September of final 12 months upon official invitation from the Saudi Ministry of Tradition. Lee acknowledged, “We should completely not miss the Okay-Wave within the high-potential Center East market and create new progress engines,” including, “To leap ahead as a world firm that leads the approach to life of individuals worldwide, we should have urgency for progress and tackle the problem of increasing new territory.”
Lee met with influential authorities figures to discover enterprise cooperation measures. He met with Khaldoon Al Mubarak, UAE Minister of State and CEO of sovereign wealth fund Mubadala, to debate cooperation measures in cultural and financial fields. He additionally held conferences with Abu Dhabi Division of Tradition and Tourism Chairman Mohamed Al Mubarak and UAE Nationwide Media Workplace Chairman Abdullah Al Hamad, discussing particular native cooperation potentialities and enterprise methods throughout the whole cultural sector together with media, content material, tourism, and sports activities. Moreover, Lee met with accompanying CJ CheilJedang Meals Enterprise Division CEO Gregory Yep and native executives to intensively focus on meals halal progress methods.
CJ plans to increase enterprise throughout main areas together with meals, leisure, and sweetness within the Center East area, leveraging Lee’s on-site administration go to. CJ Cheiljedang’s technique is to construct a halal meals portfolio centered on regional hubs UAE and Saudi Arabia, and to launch Okay-food enterprise in earnest within the Center East by means of nation and lineup growth. CJ Group signed a memorandum of understanding (MOU) associated to meals and sweetness enterprise throughout the Korea-UAE summit final month.
Particularly, halal-certified Bibigo Kim Snack and Fried Noodles have been chosen because the Center East regional strategic merchandise, and growth into main native distribution channels is being pursued by means of cooperation with UAE firm Al Kayat Investments (AKI). Olive Younger plans to help market entry and gross sales growth of promising Okay-beauty manufacturers by using its product sourcing capabilities and the community of LifeHealthcareGroup (LHG), the Center East’s main healthcare distributor. CJ ENM plans to increase enterprise scale together with reside concert events and native star IP discovery by means of cooperation with native broadcasters and content material corporations based mostly on the subsidiary CJ ENM Center East established in Saudi Arabia. CJ plans to pursue reside occasions corresponding to KCON by means of partnerships with authorities businesses and native media corporations, and likewise have interaction in content material manufacturing and funding help, and international manufacturing infrastructure improvement.
In the meantime, Lee met with UAE Ministry of Tradition officers together with UAE Minister of Tradition Salem bin Khalid Al Qasimi and UAE Ambassador to Korea Abdullah Saif Al Nuaimi at CJ Expertise Villa in Pil-dong, Seoul on Dec. 16. Each side mentioned premium content material manufacturing and funding, synthetic intelligence (AI) expertise utilization, and Okay-beauty export cooperation. A CJ Group official acknowledged, “Lee examined main international hubs from Asia, Americas, Europe to the Center East this 12 months, emphasizing the significance of securing international future progress engines,” including, “In 2026, we are going to speed up new market growth to steer the approach to life of individuals worldwide.”
