Regardless of the account data leak, Coupang’s person numbers have really elevated. Throughout the identical interval, Coupang’s person circulate was comparatively strong in comparison with main complete purchasing malls and supply apps.
In response to app and cost knowledge evaluation corporations WiseApp and Retail on Dec. 15, the weekly energetic customers (WAU) of the Coupang app from December 1-7 was 29,935,356, a rise of roughly 4.1% in comparison with a month earlier from November 3-9 (28,768,841).
WiseApp estimates the variety of customers by counting non-duplicate people who used the app throughout every Monday-Sunday interval weekly.
This contrasts with the lower in person numbers for complete shopping center apps throughout the identical interval, together with 11st (-25.2%), AliExpress (-13.5%), Gmarket (-1.8%), and Naver Plus Retailer (-1.4%).
Nonetheless, it must be famous that in early final month, which is the comparability interval, these e-commerce corporations performed large-scale promotions, inflicting person numbers to surge quickly within the brief time period.
Coupang’s weekly person numbers continued to extend by 1.7% and three.7% respectively in comparison with the earlier week (November 24-30) and two weeks earlier (November 17-23).
Customers of Coupang-related apps akin to Coupang Play and Coupang Eats additionally confirmed an upward development.
Coupang gives Wow members, who’re paid membership subscribers, with advantages for utilizing Coupang Play, free supply from Coupang Eats, and Wow low cost advantages respectively.
Coupang Play’s weekly customers numbered 3,940,454, a rise of roughly 4% in comparison with a month earlier (3,789,095), sustaining its place because the second-largest OTT (video streaming) service after Netflix.
Throughout the identical interval, Netflix and Disney Plus noticed person will increase of 6.6% and 13% respectively, whereas Tving and Wavve decreased by 5.8% and 5.3% respectively.
The variety of customers for supply app Coupang Eats elevated by 3% from 7,751,810 to 7,981,015, displaying progress. As a result of aftermath of the Coupang incident, the expansion fee was solely one-third of the top-ranking Baedal Minjok’s person progress fee (9.52%), but it surely carried out properly in comparison with supply apps whose person numbers decreased, akin to Yogiyo (-2.34%), Ddaenggyeo (-4.6%), and Meokgaebi (-6.4%).
Because the person numbers of Coupang app, Coupang Play, and Coupang Eats all elevated collectively, it’s analyzed that each day consumption utilizing Coupang continued even after the private data breach.
