Kim Hyun-chul, left, senior vice chairman of gross sales and advertising and marketing at Shinsegae Responsibility Free, and Fliggy Common Supervisor Zhou Xiaochen pose after signing an MOU at Shinsegae Responsibility Free’s headquarters in central Seoul, Thursday. Courtesy of Shinsegae Responsibility Free
Shinsegae Responsibility Free stated Friday it has signed an preliminary settlement with the Chinese language on-line journey platform Fliggy to develop travel-shopping advantages for guests planning journeys to Korea.
Shinsegae signed a memorandum of understanding (MOU) with the Alibaba Group-owned platform, recognized for its sturdy base of younger, mobile-first vacationers, to additionally develop cooperation with different Alibaba-affiliated providers, the corporate stated in a press launch.
“By increasing our membership integration and co-branded packages with Fliggy, we sit up for delivering a differentiated international duty-free procuring expertise for at this time’s younger, experience-driven vacationers,” stated Kim Hyun-chul, senior vice chairman of gross sales and advertising and marketing at Shinsegae Responsibility Free.
The corporate stated Fliggy’s 500 million annual customers will assist the retailer broaden its international buyer base as extra Chinese language vacationers go to Korea amid the worldwide rise of Okay-culture.
Fliggy’s premium paid membership program, 88VIP, has about 56 million members with excessive buying energy and model loyalty, making it a beneficial section for retail companions, the corporate stated.
Shinsegae Responsibility Free is the duty-free enterprise unit of Korean retail conglomerate Shinsegae Group, which operates the Shinsegae Division Retailer chain and Emart low cost shops.
