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Cho Yeo-jeong. Courtesy of Disney+
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For most individuals, watching “mukbang” — on-line streaming exhibits centered on consuming extreme quantities of meals — stimulates the urge for food quite than suppresses it. The notion that such movies might curb cravings is broadly seen as counterintuitive.
But that unlikely method has gained consideration after actor Cho Yeo-jeong, 44, gained consideration for her lean, toned look within the Disney+ sequence “Made in Korea.” As viewers revisited her previous tv appearances, some famous a behavior she as soon as described as her approach of dealing with late-night starvation: watching mukbang as a substitute of consuming.
Can publicity to meals truly scale back cravings — or does it threat reinforcing unhealthy consuming patterns? Because the so-called “mukbang eating regimen” attracts renewed consideration, consultants warning that its results fluctuate broadly relying on how and why it’s used.
Mukbang doesn’t erase cravings — it redirects them
Cho has stated her late-night mukbang viewing is supposed to offer a way of vicarious satisfaction. Moderately than trying to suppress cravings outright, the apply briefly acknowledges the urge — then redirects consideration away from consuming.
In accordance with this reasoning, watching meals gives visible and psychological satisfaction that may momentarily ease starvation, with out prompting the viewer into opening the fridge or reheating a late-night meal. The method differs from standard weight-reduction plan strategies that rely solely on restraint or willpower, as a substitute specializing in managing need quite than denying it.
Why the method labored for Cho Yeo-jung
Strict deprivation can backfire, typically resulting in lack of management afterward. For Cho, mukbang functioned as a approach to deal with cravings earlier than consuming an precise meal, serving to to cut back each urge for food and total consumption.
The important thing, consultants say, lies in breaking the cycle of overeating adopted by guilt. In Cho’s case, her mindset towards mukbang — mixed with a structured every day routine — labored collectively to help moderation quite than extra.
Mukbang doesn’t suppress urge for food for everybody
Specialists warning that mukbang doesn’t produce the identical impact for all viewers. Some research recommend that watching food-related content material can enhance urge for food and total consumption, significantly when considered whereas hungry.
Repeated publicity to extremely stimulating mukbang movies on an empty abdomen could immediate actual consuming quite than substitute satisfaction. Consultants say the strategy is extra possible to assist solely when fundamental routines — common meals, sleep and hydration — are already steady, and when viewers preserve a transparent boundary between watching and consuming.
When can a ‘mukbang eating regimen’ be efficient?
Cho’s case suggests mukbang works greatest as a supplementary instrument, not a major technique. She has beforehand described adjusting later meals after heavier consuming earlier within the day and sustaining habits that assist distinguish starvation from fatigue.
Common hydration and constant sleep patterns have additionally been cited as a part of her routine. The takeaway: her physique displays an total life-style method, not mukbang alone.
Overexposure can backfire
If watching mukbang routinely results in opening supply apps, the strategy is unlikely to assist. Unchecked consumption of extremely stimulating content material can amplify cravings quite than handle them.
What defines Cho’s method is a transparent stopping level: vicarious satisfaction that doesn’t progress to precise consuming. Mukbang turns into a administration instrument solely when it ends there.
This text from Kormedi.com, Korea’s prime well being care and medical portal, is translated by a generative AI system and edited by The Korea Occasions.
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